A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

YoungUpstarts

JUNE 16, 2020

A liquidation asset-based approach determines the value as confirmed by the net amount the company would be worth if all assets were sold and all liabilities paid off immediately. We are looking for net profits here, so all expenses must be accounted for. . Also referred to as Book Value . This is called a multiple.

Valuation 162

Valuation CPA Software Review .Net 162

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” Peter, anybody have any questions as I go along?

Metrics 84

Metrics Startup Churn Rate Forecast 84

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Up and Running

AUGUST 18, 2017

Harvard Business Review recently published an article on how using the same old business metrics can result in missed opportunities for entrepreneurs. Yoon says, “Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats.”

Metrics 83

Metrics Software Review .Net Demand 83

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

The Startup Magazine

MARCH 8, 2024

Factors to Consider Before Taking on Debt The debt service coverage ratio (DSCR) is a financial metric lenders use to assess a business’s ability to cover its debt obligations. It compares a company’s net operating income to its debt payments, providing insight into its repayment capacity.

Finance 147

Finance Technical Review Metrics .Net 147

The Startup Magazine

JANUARY 14, 2020

In California, regulators have forwarded a measure to have buildings achieve zero net energy consumption. The other important social issue is the net tenant health and well-being. Energy regulators have come up with targets aimed at encouraging the use of renewable energy on-site. Introduction of smart metering.

Green 176

Green California Government Valuation 176

Up and Running

FEBRUARY 20, 2015

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. EMPLOYEE NET PROMOTER SCORE . You may be familiar with the net promoter score (NPS). The metric is useful for measuring the chances a customer would recommend your products or service. SALES KPIs.

.Net 124

.Net Metrics Retention Revenue 124

YoungUpstarts

OCTOBER 31, 2017

While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone. Additional metrics beyond engagement and retention might include net promoter score (a customer’s likelihood to make a referral), actual referrals made, and willingness to serve as a reference.

Customer 171

Customer Retention Software Review Metrics 171

Up and Running

DECEMBER 16, 2021

Metrics such as discretionary cash flow or business revenue are used. So seeing how the metrics in key industries stack up against each other may give you insight into whether your company is performing well or not. Where Net Sales = Annual Gross Sales, net of returns and discounts allowed, if any. EBITA Multiple.

Valuation 86

Valuation .Net Metrics Balance Sheet 86

Startup Lessons Learned

OCTOBER 21, 2013

There were a number of reasons: the users (from whom net promoter scores averaged 9.5! He gave us a quick rundown on two major growth challenges he’s faced: Challenge #1: Vanity Metrics. The problem of vanity metrics seemed to exacerbate itself as we added more employees. Lean validation. And no one bought it.

Lean 152

Lean Startup Metrics Silicon Valley 152

Startup Lessons Learned

NOVEMBER 7, 2008

The net result: we sold exactly zero presidential debate avatars. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. We finally settled on a $1.99 Nothing made any difference.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Don’t cast your net too far and wide. What motivates them to solve their problems? Activation.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. Net Income (Loss).

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Up and Running

MAY 26, 2020

The indirect method starts with Net Income from the Profit and Loss statement and then makes additions and subtractions from that number to arrive at cash flow. In addition to this key metric, the balance sheet lists a business’s assets and liabilities. Indirect cash flow statement.

Balance Sheet 159

Balance Sheet Forecast Software Review .Net 159

Up and Running

NOVEMBER 12, 2021

With this data, your teams can come up with strategies to cut down costs, create plans to maximize profits, and design a safety net to protect the company during its difficult times. Building this safety net is essential to secure your future and that of your family in case you lose a job or someone has an accident.

Technical Review 132

Technical Review Software Review Forecast Cloud 132

The Next Web

MARCH 10, 2013

In terms of your health, food consumption is the most important metric to be tracking – “you are what you eat.” There are many beneficial applications for entrepreneurs, from making sure your diet is not negatively affecting your energy levels to monitoring your net calorific consumption in order to help you lose weight.

Entrepreneur 140

Entrepreneur Fractional CTO CTO Hire Stealth 140

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

The Startup Magazine

JULY 21, 2021

Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. Tools like Google Analytics and Optimizely reveal key metrics to track campaigns and run A/B tests. With PPC, impressions cost nothing. Old School But Effective.

Technical Review 148

Technical Review PPC SEM Marketing 148

The Startup Magazine

MAY 3, 2024

Allie streamlines factories in three steps: connects machines to the cloud through Internet of Things (IoT) devices for real-time monitoring, predicts downtime with line-specific machine learning models, and uses AI for instant query access to metrics, trends, and alerts.

Artificial Inteligence 147

Artificial Inteligence Technical Review Startup Cloud 147

Up and Running

SEPTEMBER 3, 2014

Research from FreshBooks shows that using the words “21 days” as opposed to “Net 21” in your payment terms gets invoices paid more often and faster. While the words “Net 21 days” or similar makes sense to most business owners, that kind of wording may not be as clear to less business-savvy clients or consumers.

Software Review 120

Software Review Forecast .Net Cloud 120

Hearpreneur

SEPTEMBER 27, 2020

That mission could be impactful, to invest in it’s team or community, become net carbon zero or promote more diversity within its staff. A company is nothing without its customers; so is a company successful if it generates profit but has a low net promoter score, or review rate? For me, success cannot be overrated.

Entrepreneur 133

Entrepreneur .Net Metrics Revenue 133

Startup Lessons Learned

NOVEMBER 13, 2008

Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. You can even read a cool paper one of our engineers wrote on this approach).

Software Review 167

Software Review Technical Review San Francisco Continuous Deployment 167

Up and Running

MAY 1, 2014

Milestones and Metrics. Milestones and Metrics. While the Milestones and Metrics chapter of your business plan may not be long, it’s critical that you take the time to look forward and schedule the next critical steps for your business. Net Profit. Read more ». Marketing and Sales Plan. Read more ». Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

YoungUpstarts

JANUARY 10, 2018

In other words, if there exists low hanging fruit for your company to expand, sometimes leaving that fruit alone before you sell will help you entice a higher multiple, resulting in your net benefit. Another important metric is churn. First up is the size of the customer base itself, especially in relation to the size of the market.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. It also found that 85% (net) of people want brands to solve their problems and 80% (net) want brands to solve society’s problems.

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

JULY 16, 2019

Just take a look at one of the most impressive examples: in 2018, Amazon’s net profit exceeded $10 billion , which is twice as much as in 2017. Well-thought and unique eCommerce business is a bottomless source of profit. No proves are needed until giants like Amazon , eBay , Alibaba and similar exist.

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

ConversionXL

MARCH 11, 2019

Still, for simplicity, this article uses Net Promoter Score as an example. For customer feedback, everyone knows the classics on the menu: customer satisfaction, Net Promoter Score (NPS), and customer effort score. The limitations of Net Promoter Score. No single metric, NPS included, is perfect. Step 1: Stack your data.

Software Review 132

Software Review Customer Algorithm .Net 132

ReadWriteStart

JULY 7, 2021

Acceptance of multiple payment methods – Customers can easily pay for their courier services availed of through debit cards, credit cards, cash, e-wallets, net banking, and wire transfers. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

VC Cafe

FEBRUARY 21, 2023

Good and great net revenue retention ( source ) Another factor to consider when it comes to achieving these metrics is the cost of acquisition, or CAC. I decided not to include them because they can be highly subjective depending on the market and business model and it would create unnecessary confusion.

Retention 109

Retention Conversion Churn Rate B2C 109

Up and Running

NOVEMBER 3, 2021

Both of these are paramount to the running of a business, and while they might seem to have some overlap, they look at two distinct metrics. There are a variety of good cash flow rules to follow for any business, such as keeping an eye on specific metrics that have large impacts on cash flow. Metrics and management.

Balance Sheet 81

Balance Sheet Management .Net Metrics 81

Startup Professionals Musings

JULY 3, 2020

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Lessons Learned

SEPTEMBER 13, 2008

Since we were only paying per click, it didnt cost us anything to cast a wide net. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. We tried obvious competitors as well as long-shots.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3- 3- Name description.

Naming 152

Naming India Chicago Entrepreneur 152

Startup Lessons Learned

JULY 2, 2009

The net effect of all this was to make new engineers incredibly productive right away – in most cases, we’d have them deliver code to production on their very first day. So far, it's been a net win to keep supporting it. We never set out to build a world-class engineering-training process.

San Francisco 164

San Francisco Lean Technical Review Software Review 164