Occam's Razor

JULY 1, 2008

A quick "hidden page", a small chq to Mongoose Metrics , add campaigns tags, and now every time someone calls that number it pings your site, the phone call data shows up in your web analytics tool. Why not just ask the people (on your site and in your store) if your web presence had a net positive impact on them?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Here’s an example from The Sponsorship Collective : Hi Dave, I noticed on LinkedIn that you are involved in the sponsorship program at Company X, focused on high net worth moms who live in the suburbs.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

JUNE 2, 2022

ABM takes you from fishing with nets to fishing with a spear. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? That’s how account-based marketing got its name. You’re identifying the accounts you want to engage, then strategically marketing to each contact in the account.”.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! "Engagement" Is Not A Metric, It's An Excuse. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. How do I choose well?

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

AUGUST 14, 2019

Select dimensions and metrics you want to compare. As their PPC agency, we had to justify this dip. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. Click the “Add another data source” button. This will be the second data source.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example. Segment Category #1: Acquisition. to your website. Pretty sweet. ].

Analytics 124

Analytics Web Acquisition Metrics 124

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” We had 317 positive reviews on Yelp last month” (conveniently ignoring the 2,182 negative reviews and a poor Net-Promoter score).

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? I think this is a net bad, and it’s dangerous to cater to it before you’re ready.

Stealth 40

Stealth PPC Advertising Conversion 40

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 135

Analytics Vertical Metrics Web 135

ConversionXL

MARCH 5, 2014

In this article, I’d like to help you understand the different metrics associated with customer lifetime value, and explore how we can use this information to make more informed, data driven decisions as it relates to how we budget our marketing spend. Cost of Customer Visits (CoCV). Cost of Lead Acquisition (CoLA). image source.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

JULY 11, 2016

The most important measure at TransferWise is the net promoter score. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48