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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Don’t cast your net too far and wide. What motivates them to solve their problems? Activation.

Retention 113
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

The net result: we sold exactly zero presidential debate avatars. This is one of the blog we posted about how some company is doing SEO to promote the website. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Demand 167
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics. Obsessing over going viral.

Demand 124
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Ways to Acquire Users for Free

Spencer Fry

The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. Foursquare and similar viral success stories (Instagram, etc.) You want to be able to track how new viral users are coming into your system. Another issue is server growing pains.

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! "Engagement" Is Not A Metric, It's An Excuse. Overview & Importance of Qualitative Metrics. How do I choose well? How to focus?"

Analytics 125
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How to Use Events for Evergreen Content Creation

Duct Tape Marketing

This means you’re casting a wide net while having the ability to re-use the Facebook live video once it’s over. They take care of everything from the hardware to metrics and post-production. Not only will this help with SEO, but will help distribute your content to a brand new audience. Educate with actionable advice.

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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58