Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

That’s how account-based marketing got its name. ABM takes you from fishing with nets to fishing with a spear. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Step 2: Hone in on your ideal account.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 4, 2011

Stating your company name as the first thing and throwing around superlatives like “finest quality” don’t convince much. Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

MARCH 3, 2016

Metrics by Day of Week Name & Time of Day. That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. Here’s how your report will look… We don’t do a lot of PPC at ConversionXL, so assume that your report will be a bit more well-rounded.

Analytics 48

Analytics Customer PPC Metrics 48

Duct Tape Marketing

FEBRUARY 3, 2022

Questions I ask Amanda Dixon: [1:14] What’s the story behind your company name? [1:57] John Jantsch (01:14): So I have to start with the name. Amanda Dixon (01:33): Know what, there is not a story, but I need to make one up because everyone asks the story is we needed a name and a domain. So Amanda, welcome to the show.

Entrepreneur 93

Entrepreneur Technical Review Cofounder Valuation 93

Software By Rob

MAY 4, 2009

So I spent time honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. Except that four-figures in sales resulted in just a few hundred dollars in net profit after cost of goods sold. I was pleased to say the least. 9 Jeremy on 08.11.09

Product 35

Product Software Review RSS Software 35

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). The amount you pay for each click on a PPC ad. Mobile carrier Sprint (now part of T-Mobile ) is a great case study for the effectiveness of this kind of analytics. Learn how to reduce cart abandonment. Cost per click (CPC).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

JULY 9, 2015

A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Does your brand have significant name recognition amongst potential users? The net result? Does it improve accounting processes (Freshbooks)?

Analytics 48

Analytics Conversion Software Review Email 48

The Startup Magazine

APRIL 21, 2020

If you have recently set up your own business, you may be wondering how you’re going to get your brand name out there. To create a good name for your business, you’ll need to persuade customers to trust you before they will even consider making a purchase – this is where marketing comes in useful. PPC advertising.

Marketing 111

Marketing Startup Campaign Reputation 111

Occam's Razor

APRIL 6, 2009

You have several options but first thing you can try is to simply type the name of your website and hit enter. If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. In two seconds.

Search 103

Search PPC Matching Analytics 103

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. As their PPC agency, we had to justify this dip. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. This is known as a “join key.” More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more.

Analytics 60

Analytics Web Affiliate Metrics 60

Hearpreneur

JANUARY 25, 2019

I have been involved in traditional advertising for many years – but comparatively, the cost of digital marketing (meaning SEO and PPC) seems to be getting out of control. I own a law firm in a brutally competitive urban market. Photo Credit: Jonathan Baptiste.

Entrepreneur 87

Entrepreneur Boston SEO PPC 87

maplebutter.com

JANUARY 8, 2013

Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. Friends & Family – High net-worth individuals with a passion for you and your industry. High net-worth individuals familiar with the industry or credit cards. First Name. Once you’ve done that – then.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. Spoiler alert: It all comes down to people. A genuine interest in helping marketers. .

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

MAY 27, 2020

To give you some context, here’s a recent HARO email: If you click on any topic, you’ll see a more detailed overview that includes a short summary, contact name and email, niche, media outlet, deadline, and query description: At first, you’ll be excited to get these daily emails, and you’ll work hard to get featured everywhere.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

AUGUST 22, 2011

Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hello, My Name is Avinash. Key To Your Digital Success: Web Analytics Measurement Model.

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

JANUARY 20, 2010

Content as in relevant videos that are named well, linked correctly and well tagged. Some very effective SEO strategies like allowing users to add reviews and comments and extend the scope of the page do not work as well with b2b as it is a differ net type of engagement and experience with your customers. Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. Spoiler alert: It all comes down to people. A genuine interest in helping marketers.

SEO 49

SEO Hiring PPC Leadership 49