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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

This is true not only in terms of GAAP net profit (most conservative representation of profit), but also Airbnb’s FCF is well above even its adjusted EBITDA (most liberal representation of profit, sometimes referred to in jest as “profit before the bad stuff”).

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

Gross Profit (also called Gross Margin or sometimes “Net Revenue”). And assuming they both had the same net profit margins (profit / revenue) then the former company would be much better off at the end of the year. Simplifying: Revenue -. Cost of Goods Sold (COGS) =. Operating Costs.

Startup 418
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4 Tips To Help You Increase Customer Loyalty

YoungUpstarts

What would your business look like if you were able to increase your retention rates by 10 or 15 percent? Research shows that increasing customer retention rates by five percent – which is basically a sign of loyalty – can increase profits by 25 to 95 percent. Net Promoter Score software is one example.

Customer 207
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Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

Keep reading to learn more about Customer Success and why it is so beneficial to many organizations today: Customer Success focuses on more than just retention. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

Customer 171
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Don’t cast your net too far and wide. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. What motivates them to solve their problems? Gamification.

Retention 113
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The Essential SaaS Metrics for Growth

ConversionXL

Retention rate. Don’t ignore churn, even when your customer retention is on point. Some 55% of SaaS companies rank customer retention as their key metric to measure. Once you’re growing, focus on Net Dollar Retention (NDR). Perhaps the most unspoken metric of SaaS success is Net Dollar Retention (NDR).

Metrics 117