.Net Retention Viral 
ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. Don’t cast your net too far and wide. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. Use this information to optimize for retention with: Transactional messaging.
Both Sides of the Table
JANUARY 17, 2011
The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I have a high fear of failure that acts as my safety net. I use tools to invoke my creative self. One example is driving, which has an actual physiological reason it makes you creative.
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Startup Professionals Musings
MARCH 16, 2016
People are even talking about “decacorns" -- investable companies with net worth now exceeding $10 billion -- like Dropbox and Pinterest. This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. These deals usually come with retention packages -- so be careful.
ConversionXL
APRIL 3, 2018
Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.
Startup Professionals Musings
JUNE 21, 2020
Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer loyalty and high team passion.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Taking “rate of cancellations” minus “rate of upgrades” is called “net churn.” Use viral growth to offset cancellations. ” It’s worse.
ConversionXL
OCTOBER 14, 2021
NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. NPS & CSAT. Establish your goals and baseline metrics.
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