ConversionXL

APRIL 7, 2021

That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based. Borrowing from the example above—with SMB buying cycles, the customer worth is lower & the complexity & requirements aren’t sophisticated. This is where you’ll see more ABM plays.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). branded header and tagline.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. ABM takes you from fishing with nets to fishing with a spear.

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

OCTOBER 7, 2019

Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Monthly recurring revenue (MRR): an indicator of the health of the company, it shows how successful your business is at growing its customer base and retaining customers.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

MAY 8, 2019

Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Downloadable content still has a place in an ecommerce content marketing strategy, especially if you’re selling a high-ticket item that may lengthen the sales cycle.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

APRIL 18, 2024

With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. We need to go make more sales.

Framework 80

Framework Sales Cycle Sales Hiring 80

A Crowded Space

AUGUST 27, 2014

So, even if you’re doing 100M in gross services, you’re really still doing less than 10M in net revenue. This creates a hurdle for a company to adopt the software solution that may create longer sales cycles or lower sales conversion. . Sales cycle decreases . Sales conversion increases.

Sales Cycle 110

Sales Cycle Software .Net Business Model 110

VC Cafe

JUNE 6, 2024

Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services. Monthly Recurring Revenue (MRR) Definition: MRR is the predictable revenue a company expects to receive monthly from subscription-based services.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

DECEMBER 8, 2015

A very large customer I worked with had a very strong inverse correlation between the pages a user viewed and the revenue they spent (more pages meant more money). Here’s how Andrew Anderson put it: Andrew Anderson: “Keep in mind that at this point you need to measure true net RPV as the cost dramatically goes up at that point.

Conversion 48

Conversion Analytics Matching Cost 48

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MAY 8, 2014

Better Value Propositions Mean Better Revenues: We’ve Got Proof. million in incremental revenue. CRC Health, the nation’s largest specialized behavioral health-care service provider, netted 220% more leads. This is called process value – giving prospects reason to keep moving forward within the sales cycle.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Tim Keane

APRIL 14, 2008

Now, as their revenue grows substantially, its time to make the shift toward a more quantitative management environment. Can we, in short, develop knowledge that other competitors do not have to reduce our sales cycle and increase results? Its been several years in the making and has paid off for them pretty well.

Ireland 60

Ireland Wisconsin Forecast Sales Cycle 60

Up and Running

DECEMBER 21, 2016

Net income to sales. One way to boost a firm’s cash position is by lowering accounts receivable: This can start with an examination of the company’s credit policy to make sure its credit practices are actually increasing the business’s revenue and income rather than simply draining its cash. Net income-sales ratio.

Metrics 60

Metrics .Net Cash Position Finance 60

Hippoland

AUGUST 16, 2018

But outcome-differentiation is probably lacking – people who use Mailchimp use it to increase revenue by selling more products / services via their emails. 3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. That’s a feature difference.

Sales Cycle 54

Sales Cycle Differentiation Early Stage Bootstrapping 54

Hippoland

AUGUST 16, 2018

But outcome-differentiation is probably lacking – people who use Mailchimp use it to increase revenue by selling more products / services via their emails. 3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. That’s a feature difference.

Sales Cycle 48

Sales Cycle Differentiation Early Stage Bootstrapping 48

ConversionXL

NOVEMBER 13, 2019

Out of that result, we created a client with more than €5 million in revenue.” Maybe that’s gotten me into trouble in some cases, where I’ve had to reinvent things that had already been figured out, but I think it netted out to be a benefit for our innovation.” Some are still online today.)

SEO 110

SEO Hiring PPC Leadership 110

Women Entrepreneurs Can

FEBRUARY 27, 2024

Effective sales prospecting goes beyond simply casting a wide net; it involves strategic targeting and personalized engagement. By focusing on a niche space, you can hone in on prospects who have a genuine need for your offering and are more receptive to your sales pitch.

Sales 40

Sales Artificial Inteligence Technology Lead Generation 40

ConversionXL

NOVEMBER 13, 2019

Out of that result, we created a client with more than €5 million in revenue.” Maybe that’s gotten me into trouble in some cases, where I’ve had to reinvent things that had already been figured out, but I think it netted out to be a benefit for our innovation.” Some are still online today.)

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

MAY 30, 2017

Ideally, you’ll wait for a month to get at least one well-rounded sales cycle to use as a baseline. The reason to focus on those elements is that they represent the primary source of friction and funnel dropouts (in this specific case), so solving issues in these spots can net a substantial increase in number of conversions.

Analytics 126

Analytics Conversion eCommerce Technical Review 126