Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
ConversionXL
SEPTEMBER 7, 2016
Robert Cialdini: “It’s about the categories that individuals use to define themselves and their groups, such as race, ethnicity, nationality, and family, as well as political and religious affiliations. The use of family in advertising is nothing new. You felt an instant connection, didn’t you? ” Image Source. Image Source.
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