1992 Advertising Differentiation 
Steve Blank
NOVEMBER 8, 2010
By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. Instead the company used most its cash on marketing and advertising in trying to define a new product category and accelerate adoption. Research in Motion (RIM). Are you cheaper?
alexpoole.info
AUGUST 14, 2012
Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. Letter differentiation and rate of comprehension in reading. What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? Gaultney, V.
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Duct Tape Marketing
OCTOBER 20, 2022
Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit wherever you get your podcasts. (00:54):
VC Cafe
AUGUST 15, 2011
The company has developed a kind of private advertising channel that enables advertisers to send marketing messages directly to potential customers via Internet banners. The firm, which was founded in Lod, Israel, in 1992, develops components for managing the energy supply to lighting units in order to save energy.
ConversionXL
SEPTEMBER 7, 2016
The Unity Principle that Cialdini talks about is very similar to a persuasion principle mentioned in a book called The Age of Propaganda , (and before that in a 1992 NYT article ) under a slightly different name: The Granfalloon Technique. The use of family in advertising is nothing new. You felt an instant connection, didn’t you?
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