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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

An Oral History Of Apple Design: 1992–2013 | Co.Design – crowdspring.co/1nJ2Ms0. Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing | WSJ – crowdspring.co/1h6bKMW. Why you should care about Price/Market Fit early on (a.k.a. Customer Development 101) – crowdspring.co/1pNIOcD.

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Entrepreneurship for Superwomen

Up and Running

I put “ SuperWomen Do IT Less” ( First Edition 1992) into the closet, and became my own boss. I used it for presenting new products and negotiations for future business. Everything has to be sold and your product will have competitors. Spending money on advertising even before you open your business.

Florida 102
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. Consumer Products. Paper & Forest Products. Chemicals & Allied Products. Fabricated Metal Products. Food and Kindred Products. Leather and Leather Products. Lumber and Wood Products. Paper & Allied Products. Rubber and Plastic Products. Textile Mill Products.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

Describing your product as “new and “never been done before” instead of “we’re just like those others guys, but better” could cost your company billions. By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. Research in Motion (RIM).

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. Around 1992 a friend presented me with a book by a political commentator and wanted me to read it because he found it so enlightening. Gaultney, V. Mills, C.B.,

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Seven Questions To Help You Attract Your Ideal Clients

YoungUpstarts

Why would they choose not to invest in your products/services? This is true regardless of whether you are selling products to consumers or services to businesses. A company that used this report would get credit for enlightening the reader and would also get to position itself as the source for lower-cost but just-as-good policies.

Dilution 168
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Seven (More) Cool Marketing Tips To Help You Reel In Clients

YoungUpstarts

The most important thing you can do to optimize your social media home pages is to make sure your bio or profile includes the keywords or phrases that potential customers would use if they were searching for the products or services you offer. The best way to use your social media posts is to drive people to your blog.