ConversionXL

MAY 1, 2019

In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Unlike a teacher in a classroom, a marketer isn’t tasked with challenging their target audience.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

alexpoole.info

AUGUST 14, 2012

Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. Around 1992 a friend presented me with a book by a political commentator and wanted me to read it because he found it so enlightening. Gaultney, V. Mills, C.B.,

Technical Review 85

Technical Review Software Review Design Web 85

YoungUpstarts

SEPTEMBER 16, 2014

In 2009, Matt Sonnhalter switched the focus of his advertising and marketing agency from B2B industrial manufacturing accounts to working only with companies that sell products to professional tradesmen. Here’s what you want to consider: What’s the biggest area of pain for your target audience? What are they most afraid of?

Advertising 150

Advertising B2B Database PPC 150