Learning Styles: The Impact on Marketing Messaging
ConversionXL
MAY 1, 2019
In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Unlike a teacher in a classroom, a marketer isn’t tasked with challenging their target audience.
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