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In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not. Which are left unanswered?
Now in 2020, I am the owner of Vivalatina Jewelry Brand selling from both websites to my French audience and to my US audience, we moved back to Mexico where I now have my own jewelry shop and 3 employees. Selected a name that resonates with my target audience, market and industry. and started with a blank SEO slate.
Specifically, I advise you to not only consider what your target audience cares about, but also to think about the words and phrases they’re likely to use when searching for that information. This is one component of search engine optimization, or SEO. You’ll get twice the SEO bang for your blog! Watch your word count.
Study after study shows video is more effective than text in terms of SEO, lead generation, attracting prospects to your website, keeping them engaged while they are there, and ultimately converting them into customers. Create a video (and promote it via YouTube). It doesn’t have to be anything elaborate.
Maybe you could make a list of groups on Facebook, LinkedIn, and Google+ that your audience should be members of. You’ll get SEO benefit when people search for the job title that the post references, and there is usually a high degree of curiosity about these types of articles. How I Became a [Insert Whatever You Do].
I went pretty deeply in debt, you know, back in 19, late 1989 to about 1992 when I first discovered marketing. Just spoken in an event a couple days ago at a friend of ours and I said, Yeah, I had on the screen, you know, it was about 450 people in the audience. The HOTH makes it easy to scale your business and improve your SEO.
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