Remove 1992 Remove B2B Remove Technical Review
article thumbnail

Learning Styles: The Impact on Marketing Messaging

ConversionXL

In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. What do executives typically review before a buying decision?

Marketing 124
article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.

article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Loading… Tech. An entrepreneur with a hot technology and venture-capital funding becomes a billionaire in his 20s. Mossberg Reviews the iPhone 5. Business Services (B2B). Web Design/Tech Services. Mossberg Reviews the iPhone 5. 1992 Recommendations. » More. » More. » More.