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In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product. A prospect’s first impression of your ads, whitepapers, product page, etc.,
That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Or maybe you recently launched a product and made an educated (or not so educated) guess on price. By the way, every customer considers your product this way.
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