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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

Lead nurturing, not increased lead acquisition at all costs. In 1992 a study done by Richard Moreland and Scott Beach had students visit a classroom of over 100 people, 5, 10 or 15 times during a semester. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away.