The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster
ConversionXL
MARCH 17, 2016
In 1992 a study done by Richard Moreland and Scott Beach had students visit a classroom of over 100 people, 5, 10 or 15 times during a semester. Take my friend Ryan Schwartz , copywriter for many big names, for example. The Classroom Likability Experiment. The more they agree with you, the more yeses you get, the more trust goes up.
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