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An argument has been raging for decades within the scientific and typographic communities on what seems a very insignificant issue: Do serifs contribute to the legibility of typefaces, and by definition, are sans serif typefaces less legible? Sans serif are better on the web. Introduction. Arguments in favour of serif typefaces.
In our first year we invested thousands (many, many) of dollars on webdevelopment, marketing materials, logos, and branding and our local market was starting to become familiar with our name. Don’t forget to join our #IamCEO Community. But when we chose that business name we went about it completely backwards.
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