1992 Customer Development Differentiation 
Steve Blank
NOVEMBER 8, 2010
By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication.
YoungUpstarts
MAY 20, 2013
We’re proud to be second in area sales and customer satisfaction since 1992!” But while most of us pay lip service to our desire to be our customers’ first choice, our actions may say otherwise. So often in life, it’s the small details that differentiate ‘good’ from ‘great’. Come see what we have to offer.
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