1992, Customer Development and Differentiation

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1992

Customer Development

Differentiation

Hubris Versus Humility: The $15 billion Difference

Steve Blank

NOVEMBER 8, 2010

By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication.

Hockey Stick

Hockey Stick Customer Development Silicon Valley Networking

Eight Things That May Keep Your Company Stuck At No. 2

YoungUpstarts

MAY 20, 2013

We’re proud to be second in area sales and customer satisfaction since 1992!” But while most of us pay lip service to our desire to be our customers’ first choice, our actions may say otherwise. So often in life, it’s the small details that differentiate ‘good’ from ‘great’. Come see what we have to offer.

Flash

Flash Customer Customer Development Employee

StartUpRoar

Hubris Versus Humility: The $15 billion Difference

Eight Things That May Keep Your Company Stuck At No. 2

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