ConversionXL
MAY 1, 2019
Focus offline conversations on high-value points of differentiation. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. Mastering the nuances of learning styles empowers you to: Choose information formats that potential buyers love.
David Teten
AUGUST 8, 2013
For example, “NET INCREASE IN SOFT DRINK CONSUMPTION” is more informative than “SOFT DRINK CONSUMPTION, 1979-1992.”. For example, “Net increase in coffee consumption” is more informative than “coffee consumption, 1979-1992”. Always differentiate clearly hard numbers from estimate, either in a footnote or with an ‘est.’
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YoungUpstarts
JUNE 10, 2014
When you announce that you’d like to differentiate your company through caring, that notion will sound good to most employees. Once you figure out what this differentiator is, think of it as your ‘caring trademark’ and make it an integral part of your company’s processes. Teach employees how to care. Generally, people want to care.
Austin Startup
AUGUST 29, 2017
A 1992 study from the Harvard Business Review found that the right pricing changes can drive revenue and profit improvements faster than any other growth lever — faster than increasing the volume of sales or decreasing costs. Do you have patents or IP wedges that create defensible moats around your differentiation?
Up and Running
JULY 25, 2014
It also presents an opportunity to differentiate your product or service in a competitive market. Although Michigan lost that 1992 championship game to Duke, The Fab Five surprised everyone by making it as far as they did. Conventional wisdom was thrown out the window, and, for the most part, it had worked.
Steve Blank
NOVEMBER 8, 2010
By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. Here you need to spend your marketing dollars differentiating your product from the incumbents. RIM and TiVo are two examples of getting it right and wrong. Research in Motion (RIM).
Duct Tape Marketing
OCTOBER 20, 2022
Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit wherever you get your podcasts. (00:54):
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