1992 Differentiation Partner 
YoungUpstarts
JUNE 10, 2014
What do we want our partners and clients to say about us? When you announce that you’d like to differentiate your company through caring, that notion will sound good to most employees. Once you figure out what this differentiator is, think of it as your ‘caring trademark’ and make it an integral part of your company’s processes.
Steve Blank
NOVEMBER 8, 2010
By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. Here you need to spend your marketing dollars differentiating your product from the incumbents. RIM and TiVo are two examples of getting it right and wrong. Research in Motion (RIM).
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Duct Tape Marketing
OCTOBER 20, 2022
Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit wherever you get your podcasts. (00:54):
VC Cafe
AUGUST 15, 2011
Dotomi, which was founded in 2003, raised $17 million in funding since its inception from Globespan Capital, US Venture Partners, Investor Capital and Velocity. The firm, which was founded in Lod, Israel, in 1992, develops components for managing the energy supply to lighting units in order to save energy. ValueClick Inc.
Hearpreneur
JANUARY 15, 2021
9- My partner screamed it out. My partner and I were in college on Long Island and that’s also where we grew up. One night we were playing Call of Duty and my partner screamed out INCOMING TOMAHAWK, and something just clicked. Thanks to Dawn LaFontaine, Cat in the Box ! #9- Photo Credit: Andrew Shapiro.
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