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Revolution at the Edge

Ben's Blog

Marc released Mosaic in 1993. A review of the technology press in 1993 and 1994 reveals that almost nobody believed the Internet would be important. Experience – e.g. are the cloud vendors performing as advertised? In today’s world, the intersection of cloud computing, mobile devices and social networking replace the bayonet.

Romania 61
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User Experience Testing: A Conversion-Focused Guide

ConversionXL

A paper by Griffin and Hauser in Marketing Science (1993) defined four aspects to take into consideration when conducting voice of customer research: Customer needs described in the customer’s own words. It’s not for beginners, but biometrics research can be very valuable, especially for costly endeavors like new sites or advertisements.

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article thumbnail

Revolution at the Edge

Ben's Blog

Marc released Mosaic in 1993. A review of the technology press in 1993 and 1994 reveals that almost nobody believed the Internet would be important. Experience – e.g. are the cloud vendors performing as advertised? In today’s world, the intersection of cloud computing, mobile devices and social networking replace the bayonet.

Romania 35
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5 Contemporary Marketing Trends to Leverage Business Growth Today

The Startup Magazine

Contemporary marketing trends involve a deep dive into the consumer mindset, may address social issues or should be unique enough to become a cultural icon. For instance, the memorable Coca-Cola polar bear was part of the 1993 global “Always Coca-Cola campaign.” Get Behind the Social Media Wheel.

Marketing 138
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Meet Our New Special Advisor, Larry Summers

Ben's Blog

Undersecretary for International Affairs and then Deputy Treasury Secretary for President Clinton between 1993 and 1999. (For those of you too young to remember, Reagan was a noted Republican.). Intimately involved in resolving major macroeconomic crises in Mexico, Russia, and elsewhere. Became US Treasury Secretary in 1999.

Russia 59