User Experience Testing: A Conversion-Focused Guide
ConversionXL
FEBRUARY 21, 2017
At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. A paper by Griffin and Hauser in Marketing Science (1993) defined four aspects to take into consideration when conducting voice of customer research: Customer needs described in the customer’s own words.
103 
Let's personalize your content