Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
launched a contact management software. 7 years later, in 1993, Tom Siebel thought that Oracle (the company where he was employed) could have sold the internal sales application as a standalone product. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation.
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