Remove 1993 Remove B2B Remove Vertical
article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. 1993 ; Moriarty & Scheiner, 1984 ; Poulton, 1965 ; Coghill, 1980) ). Sassoon, 1993 ; Rubinstein, 1988 ). Size, style, and vertical spacing in the legibility of small typefaces. Ascenders and descenders. 2001 ; Tullis et al.,

article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

7 years later, in 1993, Tom Siebel thought that Oracle (the company where he was employed) could have sold the internal sales application as a standalone product. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Back in 1986 when digital marketing was just taking off, a company called ACT!