Remove 1993 Remove Differentiation Remove Public Relations
article thumbnail

Why Pioneers Have Arrows In Their Backs

Steve Blank

Using this idea to differentiate themselves as the hot new Silicon Valley VCs, some of his former business school students made this phrase their rallying cry. In fact, a 1993 paper by Peter N. Over the next ten years, while Ford focused on cost reductions, General Motors built a diverse and differentiated product line.

article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

To me that sounded too much like a law firm, and I was opening a beauty and fashion public relations agency. I was trying to think of a name for my public relations and social media management agency that was memorable and catchy. I built and grew a business with the key differentiator being speed.

Naming 48
article thumbnail

41 Entrepreneurs Share Their Favorite Business Quotes

Hearpreneur

” I say this to myself for my business, a freelance pr and media company called Blitz Public Relations, and I shared with my colleague here at Menorah Park where I work part-time as well as a pr media specialist. Image Credit: Sherry Gavanditti. “People don’t want to be sold, they want to be helped.”