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I’ve only worked in what could be considered a “big” company for 18 months (1993 – 1995) and that was the company (AmeriData) that bought my first company (Feld Technologies). Quantitative metrics are either too easy to hit, or completely impossible. This is totally messed up in a startup.
A paper by Griffin and Hauser in Marketing Science (1993) defined four aspects to take into consideration when conducting voice of customer research: Customer needs described in the customer’s own words. You might improve user satisfaction metrics with a set of changes, but revenue per visitor goes down. Hierarchical grouping of needs.
1993 ; Moriarty & Scheiner, 1984 ; Poulton, 1965 ; Coghill, 1980) ). Sassoon, 1993 ; Rubinstein, 1988 ). Eyetracking metrics (book chapter). There are plenty of studies that show no difference between the legibility of serif and sans serif typefaces ( Tinker, 1932 ; Zachrisson, 1965 ; Bernard et al., 2001 ; Tullis et al.,
This slide stood out for me: Looking at the massive year on year increases in most of these metrics I’m reminded of some wise words from Jeff Bezos. You can see from the chart below that the number of internet hosts grew 10x from 1989 to 1993 – that’s roughly 2x a year.
But we stayed after it and built a successful company that was consistently profitable and acquired by a public company in 1993 for a few million dollars. Rand wrote an epic blog on the financing titled Moz’s $18 Million Venture Financing: Our Story, Metrics and Future. At the time it was acquired, we had 20 people.
When I left Procter & Gamble as VP in Global Business Services and IT after a career of 27 years, I’d been associated with setting up the first shared services operation in the Philippines in 1993 — program managing an $8 billion dollar outsourcing deal. And the success metrics show that.
I believe it’s important for leaders to visually see if business metrics are being met. I began my career as an engineer and have always been committed to solving problems and running smooth business operations. In the Lean world, “green” means project details are on track. Red” means a deadline is not being met. 18- Based on our tagline.
7 years later, in 1993, Tom Siebel thought that Oracle (the company where he was employed) could have sold the internal sales application as a standalone product. Back in 1986 when digital marketing was just taking off, a company called ACT! launched a contact management software. All manual operations.
California Milk Processor Board) – 1993. Metrics availability. Coming up with a memorable tagline can present an even greater challenge. Make it unique. No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. Not so bad.
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