ConversionXL

AUGUST 4, 2015

Initially created as a way to link customer needs to performance measures in Japanese product development, VOC has jumped into the mainstream of market research. In a landmark paper by Griffin and Hauser in Marketing Science (1993), they defined four aspects to take into consideration when conducting voice of customer research.

Conversion 48

Conversion Customer Software Review Audience 48

Ben's Blog

AUGUST 28, 2012

Marc released Mosaic in 1993. A review of the technology press in 1993 and 1994 reveals that almost nobody believed the Internet would be important. In the late year of 1995, IBM acquired Lotus Development, makers of the Lotus 123 spreadsheet and a proprietary Internet predecessor, Lotus Notes, for $3.5B—more

Romania 61

Romania Software Review Cloud Mobile 61

Ben's Blog

AUGUST 28, 2012

Marc released Mosaic in 1993. A review of the technology press in 1993 and 1994 reveals that almost nobody believed the Internet would be important. In the late year of 1995, IBM acquired Lotus Development, makers of the Lotus 123 spreadsheet and a proprietary Internet predecessor, Lotus Notes, for $3.5B—more

Romania 35

Romania Software Review Cloud Mobile 35