om.co

FEBRUARY 5, 2013

In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. Met you in 1996 Mr Malik and always knew that you were going to make it and make it big one day. And so we built our company.

Founder 80

Founder Conversion Distribution Silicon Valley 80

ConversionXL

MAY 16, 2018

For example, in 1996 a relatively large supermarket chain “Dominick’s Finer Foods” discovered through experimentation that framing discounts in a bundle (“2 for $1”) instead of as single unit discounts (“1 for 50 cents”) significantly increased the number of units purchased. Not really right?

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

JULY 20, 2016

This study analyzed user reactions to 78 watch websites and 81 car websites, and it looked purely at design elements as differentiators. In 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. Things like: Mean RGB (Red, Green, Blue). Mean HSL (Hue, Saturation, Lightness). Number of colors.

Stock 48

Stock Mobile Design Singapore 48