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How to Run Marketing Experiments The Right Way

ConversionXL

Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. As you can see, leading metrics differ wildly depending on the brand and industry.

Marketing 133
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Evolution of a Founder: Lessons I have learned

om.co

In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. But that is the real metric of success as far as I am concerned. And so we built our company. Back to the top. They may [.].

Founder 80
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Lessons Learned: Sharding for startups

Startup Lessons Learned

Using memcacheds multiget, which allows the fetching of many keys in parallel, I have written code to aggregate all the shard lookups for a given page and prefetch them, reducing the overhead even further. I just dont comment. :) Steve, The term was in active use in 1996 in the MMO world, which predates Googles founding.

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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. I have been involved in startups since I graduated from college in 1996. Which metrics do you most rely on to understand your business itself. What specific metrics should they be monitoring? What do you do?