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So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” That’s what differentiates us from just advertising. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service.
When I started my first company in 1996, it was still very much a guys only world. Work to expand your EQ as it is essential in all those B2B interactions. These have all become competitive differentiators for me. Business Tips For Women Business Leaders. The business environment has changed dramatically over the last 15 years.
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