Duct Tape Marketing

JANUARY 17, 2024

16:53] As a consultancy with a few clients how does one determine their first hire in order to scale? [18:22] No, not 19 2006, not 1996, 2006. But as far as getting clients, again, we're probably talking about selling professional services to other businesses, B2B, right? What's my first hire? I remember back in 19 what?

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ChatGPT Email Sales Campaign 96

Duct Tape Marketing

FEBRUARY 27, 2020

So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” I was just going to get hired somewhere. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. Lance Cummins: Yeah.

Audio 82

Audio Boston Video HTML 82

Occam's Razor

APRIL 25, 2011

Hire smart people. Hire smart consultants. It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. The 10/90 rule. People matter. Give them Yahoo! Embrace economic value.

Marketing 127

Marketing Flash Analytics Web 127

ConversionXL

NOVEMBER 30, 2016

That research was conducted all the way back in 1996. B2B, SaaS, agency). 42% even attributed poor health to this stress. The scariest part…? Not to mention the fact that praise from peers, awards, and high-profile job offers are rarely based on criteria like ‘best use of conventions.’

Conversion 48

Conversion Cost eCommerce Design 48