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The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers. Specifically, too much money has gone into VC-backed Internet companies at too high a valuation.
The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! According to Mary Meeker’s 2016 Internet Trends Report , 6 of the world’s top 10 most used apps are messaging apps. Let’s be clear: Messaging isn’t some new, hot trend or magical technology. It’s been around since the mid-1990s.
It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. Your website was created in 1996, updated slightly in 2001, and left to rot ever since. Embrace economic value.
Nicholas Carr wrote The Shallows , an incredible book on what the Internet is doing to our brains. That research was conducted all the way back in 1996. B2B, SaaS, agency). We can’t rely on task-invoked pupillary response to tell us how our sites are being processed cognitively. The Impact of a High Cognitive Load.
Here’s a recap on the keynote, as well as some of the presentation and panel sessions: Trends, Fads & Transformation: The Impact of the Internet. Get the content right, and use the content to build the people network, and use that network to amplify content; and. · There really isn’t a “B2B” company.
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