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The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! billion MAUs for the top four socialnetworks. billion MAUs for the top four socialnetworks. Let’s be clear: Messaging isn’t some new, hot trend or magical technology. It’s been around since the mid-1990s.
He points out: · Burberry’s stock price has risen 400% since they got their social media act together; · Content powers connections. Get the content right, and use the content to build the people network, and use that network to amplify content; and. · There really isn’t a “B2B” company.
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