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In 1996, when I started my first company, SneakerLabs, Inc., I tell these stories to lay the groundwork for what I am going to call Revenue Development. We’re all familiar with Product Development, and thanks to the amazing Steve Blank and Eric Ries , CustomerDevelopment has become the mantra for so many startups.
For those who don’t know, I wrote the book Open Innovation in 2003, and followed it with Open BusinessModels in 2006, and Open Services Innovation in 2011. A startup is a temporary organization in search of a repeatable, scalable businessmodel. When companies want to innovate a new businessmodel (vs.
Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. .” Here’s the summary of his track record (excerpted from the Fast Company article): Forefront — IPO’ed in 1995 by CBT — CBT stock fell 85% in 1998 and prompted class-action lawsuits. Support.com — On 2.5m
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. The businessmodel. Start as soon as possible.
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