1996 Campaign Channel 
The Startup Magazine
FEBRUARY 9, 2019
Bluehost has been a pioneer in the world of hosting since its establishment in 1996. Upselling of Addons: BlueHost follows a very aggressive campaign to upsell addons when you are signing up. BlueHost offers a range of channels for users to connect with the customer support team. BlueHost Customer Support Services.
ConversionXL
OCTOBER 14, 2014
Back in 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Photograph. Meet The Everywhere Girl.
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ConversionXL
FEBRUARY 3, 2020
Meet the “Everywhere Girl” Back in 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign.
Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. In the tactics section, list your sales channels and describe how you will be selling your products. This way, you can see which marketing channel gives you the most value.
Brandanew
JUNE 3, 2016
Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea.
ConversionXL
MAY 31, 2017
Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! It’s been around since the mid-1990s.
ConversionXL
NOVEMBER 8, 2016
To illustrate this and the lack of improvement in forms, take a look at IBM’s contact form in 1996 and their form in 2016. When you double the conversion rate of your form, you double the performance of every single marketing channel and campaign driving traffic to that form in one fell swoop. Conclusion.
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