ConversionXL

OCTOBER 14, 2014

Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Back in 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. (“See, looks like Stock wasn’t so bad after all, was it Mr. Designer?”). Photograph. Meet The Everywhere Girl.

Stock 129

Stock Software Review Lead Generation Arizona 129

ConversionXL

FEBRUARY 3, 2020

Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. Meet the “Everywhere Girl” Back in 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. .”

Stock 71

Stock Software Review Arizona Technical Review 71

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) In 1996 no potential customer had even heard of a Personal Digital Assistant.

Customer Development 222

Customer Development Developer Customer Silicon Valley 222

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!

Marketing 127

Marketing Flash Analytics Web 127

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. For those too young to remember perhaps the best known of this era came in 1996 and was known as Dancing Baby , a strange, animated gif of — you guessed it.

Media 210

Media Los Angeles Russia Viral 210