1996 Conversion Differentiation 
crowdSPRING Blog
JANUARY 20, 2019
so that you can start differentiating marketing to different cohorts of customers and not simply broadcast one common marketing message to all customers. No more scrawling notes from a phone conversation on a sticky or digging through your overflowing inbox for an email. Need email ? Accounting software? A customer service system ?
om.co
FEBRUARY 5, 2013
It is something I talk about often, but mostly with my team members and in one-on-one conversations. Conversations with some of my fellow bloggers (thanks Rafat and Mike) only convinced me that it was time to jump into the deep-end. That conversation ended with two decisions. At GigaOm, we are story tellers.
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ConversionXL
MAY 16, 2018
Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Common examples are Revenue and Conversions. Most of the time, this process happens unconsciously and in only a few seconds.
Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 3: Brand and differentiate yourself. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.
Board Effect
MAY 1, 2019
Compliance with HIPAA laws is something that board trustees should be having conversations with their management staff about. HIPAA is a federal act that Congress passed in 1996 to help patients protect their personal and sensitive information. What Is HIPAA and Why Is It Important?
Steve Blank
SEPTEMBER 10, 2009
The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Palm in a New Market What makes this example really interesting is this: rewind the story 4 years earlier to 1996. End result? Market Type changes everything.
Mike Michalowicz
AUGUST 12, 2021
I had launched my first business, a VAR, in 1996. But why, with my technical and service superiority, did they dominate client conversion while I fought for scraps? Don’t be the leader, be the differentiator. I felt invisible. Back then the popular three letter acronym for a managed service provider, was Value Added Reseller.
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