Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Readily Pronounceable – A name’s proper accent should be obvious, as made painfully clear in the 1996 Tom Hank’s Movie, “That Thing You Do!” Expertcity was initially named to reflect the company’s “marketplace for services,” which enabled independent, global experts to directly access customers’ computers and fix their technical problems.
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