Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Palm in a New Market What makes this example really interesting is this: rewind the story 4 years earlier to 1996.

Customer Development 222

Customer Development Developer Customer Silicon Valley 222

Steve Blank

NOVEMBER 8, 2010

In 1996 RIM was still in the hardware business selling packet-switched wireless radio modems to OEMs. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. In an existing market you’ve picked a space that has customers.

Hockey Stick 279

Hockey Stick Customer Development Silicon Valley Networking 279

Up and Running

MAY 23, 2016

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 3: Brand and differentiate yourself. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74