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Lessons Learned: About the author

Startup Lessons Learned

He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.

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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

Outspoken investor Paul Kedrosky characterizes Color’s reputation: “It’s become a punch line. Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. The launch, by the way, was a failure. And it’s now bankrupt.) ” Not long ago it was the opposite. .”

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