Up and Running

MAY 23, 2016

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 3: Brand and differentiate yourself. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

OCTOBER 21, 2021

Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. Top 20, since 1996, ASLAN has worked with many fortune 500 companies training more than 100,000 sellers and leaders all over in 35 countries. I've got my email and I just gotta write it on changing names.

Cofounder 101

Cofounder Sales Email Marketing 101

crowdSPRING Blog

JANUARY 20, 2019

so that you can start differentiating marketing to different cohorts of customers and not simply broadcast one common marketing message to all customers. Zoho has been offering SAAS (software as a service) since 1996 and boasts a huge slate of apps. There’s no missing Less Annoying CRM ’s angle – it’s right there, in the name.

Small Business 61

Small Business Social Media Software Review California 61

Both Sides of the Table

SEPTEMBER 15, 2010

Let’s call these cards 1996-99, 2005-08 and 2010+. He believes that returns are derived by industry-changing companies and as an investor in LinkedIn, Yelp & YouTube (to name a few) I guess he’s got the credibility to say that. There is a strategic differentiator in the ability to find VC followers.

Angel Investor 284

Angel Investor Early Stage Cap Table Deal Flow 284

Steve Blank

NOVEMBER 8, 2010

In 1996 RIM was still in the hardware business selling packet-switched wireless radio modems to OEMs. The new device could hold names, email addresses, phone and fax numbers and incoming and outgoing messages. Here you need to spend your marketing dollars differentiating your product from the incumbents. Are you cheaper?

Hockey Stick 279

Hockey Stick Customer Development Silicon Valley Networking 279

Duct Tape Marketing

FEBRUARY 27, 2020

So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. Lance Cummins: All right.

Audio 81

Audio Boston HTML Video 81

Steve Blank

SEPTEMBER 10, 2009

The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Palm in a New Market What makes this example really interesting is this: rewind the story 4 years earlier to 1996. End result? It was a new product.

Customer Development 222

Customer Development Developer Customer Silicon Valley 222