Naming: Ten crucial questions when naming your business, product, or Web site
www.rhymer.com
DECEMBER 5, 2011
For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMANS WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is.
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