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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Bill Gross founded Idealab in 1996, making it the longest-running technology incubator alive today. Bob Sutton is a Stanford professor and the author of several best-selling books on standout management, including Scaling Up Excellence , an investigation of high-growth companies.

Lean 165
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Lessons Learned: About the author

Startup Lessons Learned

He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

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Usability Test Reporting: Spend Less Time, Have More Impact

ConversionXL

Summative testing compares core metrics to a benchmark. It could be an industry benchmark, the desired goal for a specific set of metrics, or a comparison with the previous performance of the product. First, choose a set of core metrics that are relevant to your project and the recipients of your report. Task-level metrics.

Metrics 103
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How to Run Marketing Experiments The Right Way

ConversionXL

Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. As you can see, leading metrics differ wildly depending on the brand and industry.

Marketing 133
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4 Essential Hires If You’re Starting a Business in 2020

Up and Running

To appeal to the digital natives born between 1996 and 2012 , it’s important to hire a marketer who understands the trends and values that are influencing this generation’s spending habits. Gen Z is mobile and tech/savvy, frugal, concerned about social and environmental issues, and less focused on brand prestige than previous generations.

Hiring 77
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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 8: Track your metrics. For many people, tracking metrics can seem like something scary, boring, or time-consuming. The benefits of tracking key metrics. Want to Grow?

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Entrepreneurs are Everywhere Show No. 2: Anand Sanwal and Chris Shipley

Steve Blank

As the executive producer of the DEMO conference from 1996 to 2009, she helped more than 1,500 companies make their market debut. or the key metrics in the credit card business. … Where do people think certain key metrics are going?” We’d ask them, “What do you think about delinquencies? What’s going to happen to them?”