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What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Name to signify the beginning of an end. 3- My name and the work we do. So, I kept it simple: my name and the work we do: Brill Media.
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If you work your way down the Forbes 400 making an x next to the name of each person with an MBA, youll learn something importantabout business school. We alsothought wed be able to sign up a lot of catalog companies, becauseselling online was a natural extension of their existing business.But in 1996 that was a hard sell.
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