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New apps are continually being introduced to help interconnect social media platforms which can help automate content and spread it virally using a few clicks. Once you’ve posted something on the internet, it can go viral within seconds, leaving no room for a do-over. Once they’ve cut wood or another material, it can’t be undone.
I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.” But I digress.
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