1997 Campaign Reputation Sales 
crowdSPRING Blog
MARCH 22, 2018
Lipitor (1997). Lipitor, an LDL (bad) cholesterol-lowering statin drug with sales in excess of $141 billion , is one of the best-selling products of all time. And, they organized a massive ground campaign stressing to doctors the value of their product in person. Image courtesy of The Daily Beast. Super Mario Bros.”
crowdSPRING Blog
MARCH 5, 2013
These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop.
Up and Running
APRIL 5, 2021
Why web pop-ups have such a tumultuous reputation Now let’s take a look at the history of pop-ups in order to better understand how best to use them. By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. As commerce rose with the web — so did the associated marketing.
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