Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
Warren Buffet, 1997. Would that help retention and NPS (Net Promote Score)? This “gain” ($34B last year alone) is a result of a direct wealth-transfer to these individuals FROM the previous owners of the company — founders, executives, employees, and venture investors. Marketing 101: Customers love free stuff. I don’t think so.
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