1997 Demand Differentiation 
Duct Tape Marketing
OCTOBER 27, 2022
Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. I mean, there a lot of people that felt absolutely very demanding.
ConversionXL
AUGUST 27, 2021
Netflix began in 1997 as a video rental competitor to Blockbuster. What helps them differentiate is that they feature them in their onboarding process instead of hiding them in the settings panel. With this shift has come an increased demand for “streaming originals,” which Netflix has dominated since 2012.
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abovethecrowd.com
JUNE 2, 2021
Warren Buffet, 1997. On the demand side, the IPO process is limited to a handful of institutional investors and also ignores the vast majority of retail investors. Investment banks simply do not match supply and demand. Marketing 101: Customers love free stuff. The desired allocation of the “hot IPO” is proof all by itself.
Hearpreneur
AUGUST 19, 2015
— in a class so high in demand that I had to wait several quarters to take it? Extremely-Sharp.com originally started with a few retail locations in 1997, and we quickly started the e-commerce site the next year. The unstable economy demands that you develop entrepreneurial skills. It just didn’t make sense.
crowdSPRING Blog
FEBRUARY 20, 2019
In 1997 the Nielsen Norman Group revealed that 79% of users they tested scanned web pages rather than reading them. This formula is great to use when introducing a new product or service that needs some explanation or when you want to differentiate your product/service from a competitor. This first tip is important. People are busy.
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