Remove 1997 Remove Differentiation Remove Internet
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The Communication Secrets Of The World’s Greatest Salesman

Duct Tape Marketing

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit, wherever you get your podcasts. (00:55):

Seattle 90
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Lund, 1997, 1998, 1999 ). Letter differentiation and rate of comprehension in reading. Pingback: Quelle police d’écriture sur internet? There are some high profile studies which claim to show the superiority of serif typefaces ( Robinson et al., See this post for a more detailed critique of Weildon’s research.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

Since users have learned to navigate the internet comfortably, they directly look for information in places on a web page where it is most likely to be. As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate. “As they say in poker, ‘If you’ve been in the game 30 minutes and you don’t know who the patsy is, you’re the patsy.‘” Marketing 101: Customers love free stuff.

IPO 82
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

At Blurb, we’ve built an Internet platform for people to produce their own bookstore-quality books. In March of 2009 EliteEditing.com launched, and I would run back and forth to an Internet café five blocks from my office to manage work coming through and to take business calls. That’s it. That’s what we do.

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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

In 1997 the Nielsen Norman Group revealed that 79% of users they tested scanned web pages rather than reading them. This formula is great to use when introducing a new product or service that needs some explanation or when you want to differentiate your product/service from a competitor. This first tip is important. People are busy.