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Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit, wherever you get your podcasts. (00:55):
Lund, 1997, 1998, 1999 ). Letter differentiation and rate of comprehension in reading. Pingback: Quelle police d’écriture sur internet? There are some high profile studies which claim to show the superiority of serif typefaces ( Robinson et al., See this post for a more detailed critique of Weildon’s research.
Since users have learned to navigate the internet comfortably, they directly look for information in places on a web page where it is most likely to be. As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content.
Warren Buffet, 1997. If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate. “As they say in poker, ‘If you’ve been in the game 30 minutes and you don’t know who the patsy is, you’re the patsy.‘” Marketing 101: Customers love free stuff.
At Blurb, we’ve built an Internet platform for people to produce their own bookstore-quality books. In March of 2009 EliteEditing.com launched, and I would run back and forth to an Internet café five blocks from my office to manage work coming through and to take business calls. That’s it. That’s what we do.
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